The first step in planning for photography is identifying which views of your project might best represent your designs. Are there any specific concepts, architectural elements or other features you'd like to highlight? Are there areas that illustrate creative problem solving? Are there specific interior or exterior views? After you develop your list, prioritize the views in order of importance.
Next, consider how you will use the photography as an integrated part of your marketing plan.
Will the photographs be kept in your archives and used for in-house reference and documentation only?
Will the photographs be used in your internally produced publications?
Will the photographs be submitted for competitions?
Will the photographs be used in trade or consumer advertising?
Will the photographs be submitted to editors of trade magazines or books?
